No. I'm saying that even with great coaching, player devolopment, success, etc. - I would find that stuff somewhere else. Hard to take seriously a team that spells the nickname as "DAWGS". You know, the age-old question in literature: What's in a name? That spelling was cute back in 1997 or so, to use it now (and let's be honest- even back then) conjures visions of white trash and crazy parents. I could be wrong, and location plays a big part in deciding where to play. But I would assume that the Butler Valley organization attracts people of the "DAWG" mentality more than say, the Wildcats, Renegades, or Vipers do. It's just how branding works.
The logo itself, of the spiked-collar, fighting dog comes from the same mentality. On it's own, maybe coupled with a nickname like Bulldogs, instead of the DAWGS, wouldn't be as bad. More traditional, if not necessarily creative, if you will. But the two together make me think of something more suited to a New Jersey travel ball hockey team than an ice hockey organization that wants to be taken seriously.
Also heard from a few different people that they are pretty unorganized as well. So there's that, too.