So if you want someone that hold the kids accountable he is for you. If you cant handle your child being disiplined then Probably not for you. Some parents think they know best and just cant handle their little "superstar" being held accountable. God for bid my kid did something wrong and he was held accountable.. sometimes he does things unconventional and some dissagree with that so they trash him.. to each their own. I've seen 1st hand what he has done with kids and parents that are willing to buy in and learn. But some just refuse and blame others for their issuse.. common in today's society. Is he a salesman? Of course he is, it's his job and his livelyhood, as is every other paid coach/team/spring program. They all as are salesman. But he is worth my money. I dont give a crap what his background is, what he played, or what he did off ice.. I care about my kids progress and learning and development on ice. And he is one of the best I've delt with for that. He knows how to get everything out of every kid willing to work and learn. That to me is priceless.. only way to decide on anything in today's society is give it a go yourself, you will always have good nd bad reviews, they only review that matters is your own experience.. goodluck with whatever you decide.