To the uneducated parent, please disregard statements such as ‘if you’re looking for an advisor your player is a lower NAHL player’. There are no absolutes that your player must be represented by an agent at 14 or even 16 and moving on to play junior hockey at 16 1/2. Kids blossom at different times. Kids get noticed at different times. Kids get noticed by agents or advisors at different times. Your 15 year old not having an agent doesn’t mean he’s a lower NAHL player. As if there’s anything wrong with that anyway. There are a number of advisors out there who will happily take your money. Just like there are a number of paid subscription websites out there who will drool over your kid if you subscribe. The problem is not the advisors or the faux scouting sites, it’s the elephant in the room that hockey is a rich kids sport. There’s a lot of obnoxious parents out there who view their child’s come up like they view everything else in life, as in they can purchase it. So they hire an advisor for 5k to ‘promote their kid’ or sign up for X site and all of the sudden their kid is ‘top 10 left winger in the country at the 08 by’ (According to the site they just signed up for @ $90 a month). There’s so many shithead parents in this sport driving this kind of thing that people would be stupid not to take advantage of it.
Right now, more parents are reading what I just said and going to sign up on one of these sites (that no scouts pay attention to) rather than encouraging their kid to make sacrifices and become a player who, advisor or not, is going to play this sport long term.
With that said, it’s good to ‘eventually’ find someone who’s reputable, that will help you navigate the landscape, especially when getting into the junior hockey world. Whether you pay that person, or they are free.