Which is a huge revenue business:
“A $19.2 billion market in the US means the youth sports market rivals the size of the $15 billion NFL,” says a December 2019 report from Dublin’s GlobeNewswire. Totaling $24.9 billion at that point, worldwide youth sports markets “are expected to reach $77.6 billion by 2026.”1
https://onlinesportmanagement.ku.edu/community/commercialization-of-youth-sports#:~:text=“A %2419.2 billion market in,reach %2477.6 billion by 2026.”
https://finance.yahoo.com/news/latest-global-youth-sports-market-153000303.html