Well, it appears they realized there was another revenue stream to squeeze.
I can't speak about whether their service is any good, but I'll say this: out east they own everything and maybe this isn't an issue, but what this means for us locally is that if you are a team whose home rink is a BB rink, you'll have to have both LiveBarn and BBTV if the grandparents want to watch the games, or if, like me, you normally download all the games for review.